Uniqlo Application Usability Testing Report

Background

Many users of the Uniqlo application have difficulty finding and buying products. After revamping the Uniqlo application, I want to evaluate whether the new design meets the user’s needs and find out what users think so that I know what can be improved.

Objective

1. Find out whether the new design has met the users’ needs
2. Find out the difficulties that users find in the new design
3. Find out what users think about the new design

Methodology

Usability Testing - Qualitative Methodology(Unmoderated) by maze.co

Sample Specification

1. Users who have used the Uniqlo application
2. Nationwide
3. Man/Woman
4. Age 18–60 y.o

Prototype Testing

Mission

Imagine that you want to buy a new t-shirt. You want to buy womans’ orange T-shirt size M with gosend instant and pay with gopay. Please tell me how you search for an orange t-shirt and how to buy it.

Task

Search for an orange t-shirt by search box and buy it.

Usability Testing Task

Discussion Guide After Prototype Testing

1. Users do prototype testing
2. Does the detailed information on the product help you to buy the products?
3. What do you think of this Uniqlo Application?

Test Results

Testing Heat Map

Participants’ Opinion about Clothes Details

Participants’ Opinion about Application Revamp

Experience Checklists