Uniqlo Application A/B Testing for Basket Feature

Background

Users use the basket feature to hold the items they want. After revamping the Basket feature in the Uniqlo application, I want to evaluate whether from two new designs, which one meets users’ needs and find out what users think about the design.

Objective

Find out user experience preferences in checking out items from the basket feature

Methodology

A/B Testing -Qualitative Methodology(Unmoderated) by maze.co

Sample Specification

1. Users who have used the Uniqlo application
2. Nationwide
3. Man/Woman
4. Age 18–60 y.o

Prototype Testing

Mission

Imagine that you already put your desired clothes in the basket feature. Please tell me how you check out the clothes in the basket.

Task

Check out the clothes from the basket feature.

Testing Journey A

Testing Journey B

Discussion Guide After Prototype Testing

1. Users do prototype testing
2. After running prototype testing, which journey do you prefer?
3. What is your reason for choosing this journey?

Test Results

A/B Testing Result

A/B Testing Reason